Digital Marketing Strategy Of Reliance Jio

Reliance Jio has a super virtual advertising and marketing presence throughout maximum platforms, all because of its great approach and cutting-edge campaigns. It has garnered over 960k fans on Instagram alone. Moreover, additionally has a dominating presence on YouTube with 2.36 million subscribers that have their commercial campaigns even in local languages. It additionally has an energetic presence on Facebook with 2.five million fans. On Twitter, they've approximately 666k fans that are manner lesser than its most powerful competitor. Overall, Youtube and Facebook is their power however their twitter wishes extra improvement. 

Reliance Jio has an excellent virtual approach in place. It is now time for us to dig deep and apprehend Jio`s virtual advertising and marketing and social media approach.

Social Media Competitor Analysis

Reliance Jio faces a hard blow in terms of Twitter. Airtel India, its largest rival has a robust presence with near 1.2 million fans on Twitter. Recently withinside the yr 2019 while Jio requested its patron to pay expenses for calling, Airtel trolled Jio the use of #AbTohSahiChuno which went viral. With extra than 110k perspectives, 3.2k retweets it become trending on Twitter. 

 Social Media Campaigns of Reliance Jio

Reliance has been the middle of interest for the previous couple of years because of its revolutionary advert campaigns. These campaigns ran throughout all mass mediums and swayed our pursuits in the direction of Jio`s meteoric upward thrust and cut-throat prices. Let us test a number of the maximum memorable campaigns. 

 Digital India, Home Delivered

Reliance Jio got here up with an exciting marketing campaign of supplying SIM Cards home-introduced to the clients. Customers didn`t need to take the ache to go to a bodily save to get their SIM Card. 

 With this marketing campaign, Jio reached extra than 26 million potential clients in only 20 weeks. The Click- Through Rate (ratio of no. of clicks on a selected hyperlink to the entire perspectives at the precise medium in which the hyperlink is published) of 0.72% in this marketing campaign become 3 instances that of the standard acquired with the aid of using the industry. With nearly 30,000 leads in keeping with day, Jio`s set a totally excessive standard. 

 Overall, the marketing campaign become a huge hit. 

 Jio Cheers Cricket

Reliance Jio by no means neglected on jumping in terms of any energetic participation of India in sports. “Jio Cheers Cricket” marketing campaign become rolled out to growth the hype of the India-Pakistan Match. The marketing campaign become included the use of the Thunderclap device which enabled it to attain a large audience. For extra engagement, Jio driven notification engagement to their subscribers soon #JioforIndia began out trending on Facebook and Twitter. 

 With extra than 24.eight million natural attain

More than 35,000 messages go platforms. 

 Jio have become the first-ever logo in India to do this kind of aspect in this kind of volume. The reaction to this scale become pretty overwhelming.